Our Heritage

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Powered by the dream of two great man.

In 1957, Tan Sri Dato’ Loh Boon Siew and Mr. Soichiro Honda met for the very first time.

 

What started off as a partnership to offer motorcycles to the masses grew into a unified dream, to promote effective means of transportation for the development of Malaysia’s economy.

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After 60 years of partnership, their vision was taken to the next level. Boon Siew Honda was born – an organization built on passion, determination ,and the power of dreams.

 

Commencing operations in September 2008, Boon Siew Honda Sdn. Bhd. is a joint venture company between Honda Motor Co. Ltd and Oriental Holdings Bhd. We aim to provide rider satisfaction through efficient service, quality products, and continual technological development.

Our History

Key Highlights Throughout the Years

1957

Tan Sri Dato’ Loh Boon Siew and Mr. Soichiro Honda meet for the first time.

1958

The First Honda C100 SuperCub arrives.

1969

Butterworth hosts the first motorcycle assembly plant in Malaysia.

1973

Mr. Soichiro Honda’s first visit to Malaysia.

1986

The Honda C70 is the 1 millionth motorcycle to be manufactured in Malaysia

1987

The Honda EX5 is introduced with overwhelming demand

1995

The first Honda C70s are shipped overseas.

1999

The Honda EX5 was the 2 millionth motorcycle to be manufactured

2004

  • First Honda Wave 125 rolls to the assembly line.
  • Establishment of the Honda Safety Rolling Center

2007

  • The Honda Wave 125 is the millionth motorcycle to be produced.
  • Boon Siew Group and Honda celebrate 50 years of partnership

2008

Honda establishes a joint venture with Oriental Holdings naming it Boon Siew Honda Sdn. Bhd.

2011

The Honda Wave Dash is the 4 millionth motorcycle to be produced. Production of Honda Wave Dash SE Repsol Edition begins.

2013

Boon Siew Honda relocates to a new cutting-edge factory in Batu Kawan, Penang.

2016

Becomes the first 2-wheeled manufacturing company in Malaysia to obtain an EEV Certificate.

Company Principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

Fundamental Beliefs

Respect for the Individual:
Initiative:

Initiative means not to be bound by preconceived ideas, but to think creatively and cat on your own initiative and judgement, while understanding that you must take responsibility for the out come of those actions.

Equality

Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is commited to this principle and to creating eqaul opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on their opportunities.

Trust

The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping each other, accepting help where we need them, sharing our knowledge, and making a sincere effort to fulfil our responsibilities.

Respect for the Individual:
The Joy of Buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer

The Joy of Selling

The joy of selling occurs when those engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers, and distributors experience pride and joy in keeping customers happy and in representing Honda to the customer.

The Joy of Creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering, and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The hoy of creating occurs when quality products exceed expectations and we experience pride in a job well done.

Management Policies

  • Proceed always with ambition and youthfulness.
  • Respect sound theory, develop fresh ideas and make the most effective use of time.
  • Enjoy your work, and encourage open communications.
  • Strive constantly for a harmonious flow of work.
  • Be ever mindful of the value of research and endeavour.