Our Heritage

Initiative means not to be bound by preconceived ideas, but to think creatively and cat on your own initiative and judgement, while understanding that you must take responsibility for the out come of those actions.

Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is commited to this principle and to creating eqaul opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on their opportunities.

The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping each other, accepting help where we need them, sharing our knowledge, and making a sincere effort to fulfil our responsibilities.

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer

The joy of selling occurs when those engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers, and distributors experience pride and joy in keeping customers happy and in representing Honda to the customer.

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering, and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The hoy of creating occurs when quality products exceed expectations and we experience pride in a job well done.